STEP 1: Tone of Voice Analysis From the sample text, I can identify the following: – Personal, direct first-person perspective with an approachable expert tone – Short, concise sentences (12-16 words), often using one-word transitions – Everyday language instead of technical jargon, with instant explanations of terms – Rhetorical questions for reader engagement – Subtle humor without compromising professionalism – Transitional words in every third sentence – Formal you address with a foundation of trust – Practical examples featuring specific numbers – The abbreviation RMS as a personal signature STEP 2: Topic Analysis LOCAL SEO Cologne – Main keyword: tax advisor Cologne Dubai – Local keywords: Dubai tax consulting Cologne, UAE tax advisor Cologne, offshore tax consulting Cologne – Article length: 3,500–4,000 words (multi-faceted expert topic) – Local unique angle: Cologne as an international hub between the EU and the Middle East; Rhenish business tradition meets modern offshore structures

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